The Eric Schmidt Era: Google 2001 vs. Google 2011
By Harry McCracken on January 21, 2011
ERIC SCHMIDT, LARRY PAGE, AND SERGEY BRIN POSING WITH A GOOGLE SELF-DRIVING CAR ON THURSDAY. SCHMIDT IS OUTSIDE THE CAR; PAGE IS IN THE DRIVER'S SEAT
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Related Tags: eric schmidt, google, Search engines
Will the end of Eric Schmidt's nine and a half years as CEO of Google and the return of co-founder Larry Page to that role have an impact on the company's direction? I'm no Google insider, but I'll be startled if it has no noticeable effect. In announcing the news today, Schmidt said that Page will call the day-to-day shots while he focuses on external relationships, government affairs, and the like. That makes Page--who's kept a far lower profile than Schmidt or fellow co-founder Sergey Brin until now--the single most important Google executive. If the idea was to keep Google the same as it ever was, there wouldn't have been any reason to switch up Schmidt and Page's roles. (More on Time.com: Larry Page: 10 Things You Didn't Know About Google's New CEO)
We'll see in the coming months whether Google remains the amazing, ambitious, undisciplined, diffuse, sometimes inspiring, occasionally aggravating company it's been in the Schmidt era. For now, it's worth contemplating just how much it's changed since he became CEO in August of 2001--back when Google was just a really popular search engine.
| Google 2001 | Google 2011 | |
| Executive change | Eric Schmidt replaces Larry Page as CEO | Larry Page replaces Eric Schmidt as CEO |
| Ages of Google founders | 28 (Larry Page) and 27 (Sergey Brin) | 38 (Larry Page) and 37 (Sergey Brin) |
| Revenue | Undisclosed (the company was private and didn't have to say) | $29 billion (2010) |
| Profits | Undisclosed, but it was its first profitable year | $8.5 billion (2010) |
| Employees | 400 | 24,000 |
| Products | Google Web Search, Google Image Search, Google Toolbar, Google Translate (the company told Cnet it had no plans to get into the e-mail business or otherwise become a "portal") | Google Web Search, Android, Blogger, Chrome, Chrome OS, Gmail, Google Analytics, Google App Engine, Google Apps, Google Blog Search, Google Books, Google Calendar, Google Buzz, Google Checkout, Google Code, Google Desktop, Google Earth, Google Finance, Google Goggles, Google Health, Google Image Search, Google Latitude, Google Groups, Google Maps, Google News, Google News Timeline, Google Patents, Google Product Search, Google Reader, Google Scholar, Google Sites, Google Talk, Google Toolbar, Google Translate, Google Trends, Google TV, Google Voice, Knol, Orkut, Picnik, Picasa, SketchUp, YouTube, and countless others that aren't leaping to mind right now |
| Principal competitors | AltaVista, AskJeeves, Excite, Yahoo | Apple, Facebook, Microsoft, Yahoo |
| Searches per day | 70 million | Approximately 3 billion |
| Rank among all Web sites | #15 | #1 |
| Companies acquired | Deja.com | Aardvark, AdMob, AllBits, Android, AppJet, Applied Semantics, Blind Type, Bump Technologies, Deja.com, DocVerse, Dodgeball, DoubleClick, eBook Technologies, FeedBurner, Genius Labs, Gizmo5, GrandCentral, Invite Media, Jambool, JotSpot, Keyhole, Like.com, MeasureMap, MetaWeb, Neotonic, On2, Orion, Outride, Picasa, Phatbits, Picnik, Postini, Pyra, reCAPTCHA, ReMail, Ruba, Simplify Media, Skia, Slide.com, SocialDeck, Urchin, Where2, WideVine, Writely, YouTube, and numerous others |
| Major homepage design innovation | Google logo is centered on page for first time | Google Instant displays results as you type (September 2010) |
| Mobile initiative | ||
| Big idea | ||
| Top search term | "Nostradamus" | "Facebook" |
More on Time.com:
Two Minute Video: Apple's Future Without Steve Jobs
CES: Google Gives A Sneak Peek of Their Android 3.0 Honeycomb
Related Tags: eric schmidt, google, Search engines
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